About us

Who we are

We were born in London in November 2012 and since then we have concocted a formula for the perfect knicker. Don’t believe us? Try them out for yourself, you’ll never look back! Having started with just our hero “Days of the Week” knicker set, the range is now made up of various styles, including our classic knicker range, teddys, chemises, bed shorts, pyjamas, robes, vests and bralettes. Our signature Lenzing Tencel modal intimates can now be found in the drawers and wardrobes of some of the biggest stars around.

The difference we make

Anyone that says everyday underwear has to be boring has obviously never worn cheekfrills. With our bright hues, cheeky designs and beautiful box sets we can put a smile on even the saddest of faces! Furthermore, our patented buttersoft Austrian modal is eco-friendly, comfortable and of such high quality that they will soon become one of your day to day essentials!

Sssh !

Don’t tell anyone (well maybe one person…) It is our signature Lenzing Tencel modal fabric which melts on and moulds to the body that makes us favoured by the likes of Cara Delevingne, Harley Viera-Newton, Nicky Hilton, Poppy Delevingne and many more! More addictive than candy, from the moment these girls put on their first knicker they just keep coming back for more and more – imagine you have just discovered the secret to a VPL and knicker worry free day. Being named the most comfortable knickers in the world by Sunday Times Style Magazine, our core essentials and print range is where your wardrobe should start everyday!