It is officially CHRISTMAS time everyone!! Christmas songs are playing on the radio, the Oxford Street lights are up and lastly Elfridges has taken FULL Christmas force in Selfridges!


I think its safe to say that everybody (and I do mean everybody) loves something with that personal touch. And that is exactly the reason why right now you should stop what you’re doing and head to our pop up shop. 3rd floor. Selfridges. You wouldn’t want to miss it.


Why? To get your knickers flocked with your name of course!! Trust me, you will thank us later. Of course it doesn’t actually have to be your name, you could pretty much have anything you like printed on them. Whether it be your nickname, a cheeky slogan or a star we can create a pair of knickers which are so YOU that you won’t want to take them off!!

But what is flocking? Flocking is the process of imprinting a velvet like pattern onto fabric to make your knickers or PJs that bit more personal. This will then withstand a cool wash and general wear.

Don’t know what you want? Talk to our girls on the shopfloor, they will be able to give you plenty of ideas! If you are having trouble knowing what to give those special people in your life for Christmas these are just a no brainer. Comfortable, personal and fun. They will guarantee a smile on the recipient’s face for sure!

Our personalisation paradise is up and running in Selfridges only until Christmas Eve so to avoid disappointment I would head down as soon as you can to get your special gift. I don’t think there could be a more ideal stocking filler; not only it is made for specifically for your special someone (or yourself…no judgement!), it also comes in a little gift box which makes unwrapping them all the more exciting. Come see us and we will help you wash all of your Christmas prezzie worries away.

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Remember 3rd floor….Selfridges. Destination Christmas ♥