It’s that time of year again when the fashionista’s of the globe gather together in one fabulous flock to display this year’s must-have garments. Where those passionate about good clothes show off good taste. Where designers, models, editors and the public amalgamate in one beautifully creative bubble. The daddy of all fashion weeks (although we are of course just a little biased) held here, in our nation’s somewhat soggy capital; London.

As a country, we pride ourselves on well-made clothes full of character, craftsmanship and fun. Here at cheekfrills, we know it should be no different when it comes to your underwear. If you’re going to put something next to the most delicate parts of your body, it needs to be something incredibly comfortable AND aesthetically pleasing (you never know who might get to see it!)

So in celebration of LFW, we’ve teamed up with the best model agency in the world (!), IMG Models, to ensure the girls feel as fabulous as possible ahead of the catwalk. 166 pairs of knickers in an array of colours and prints, each personalised with our model’s name on and another with our LFW hashtag: cf <3 #IMGxLFW for a perfect posterior pre-show (and what perky posteriors they are!)

And just so you know who and what we’re talking about, we complied a few favourites of our leading IMG ladies in action. Take a look and let us know which is your favourite (we are extremely partial to a bit of Lily Donaldson in Versus Versace).

Left: Lily Donaldson for Vesace, Middle: Joan Smalls, Right: Bella Hadid for Topshop 

Fancy a bespoked pair of your own delicately soft knickers to make you feel fabulous too? Just click here!